Artist Research – Type Art Book Sleeve

advertising, Book Sleeve, design, Research, U_5

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Edward Ruscha was born on December 16, 1937 and grew up in Omaha, Nebraska. In 1956, Ruscha moved to Los Angeles and went to the Chouinard Art Institute. His early paintings was widely recognised as a part of the 1960s Pop Art movement and has helped influence many other later movements such as Dada, Surrealism, and Abstract Expressionism. His work includes paintings, prints, drawings, photography, and films. He now lives and works in Los Angeles.


Ruscha’s work takes an interesting and intriguing perspective on typography and type-based art. His work often engages in 3-dimensional viewpoints, reaching out to the viewer and offering a rather introspective angle to the eyes that quite literally stand out. His diversity in creatively displaying text creates a wide range of unique pieces. From pensive messages and quotes in simple, sans serif fonts – to complex and less literal displays of single worded pieces. His use of minimalistic composition and simple but effective use of colours and contrast brings an edge to his typography. His skilful use of traditional mediums adds a special texture to his modern work, subtly adding to it’s character and style.


Dana Tanamachi is a Brooklyn based graphic designer who specialises on hand-lettering and custom made typography. Her work is mostly commissioned for a wide range of editorials and advertisement, as well as for fashion, food and lifestyle branding. She studied Communication Design at the University of North Texas before moving on to work under the well-known graphic designer Louise Fili in New York. Tanamachi is responsible for many advertising designs as well as magazine covers and book covers.

Her decorative chalk style is very illustrative. Tanamachi uses a range of lettering styles; from loose, curly strokes to ridged serif fonts, her ability to compose clever and effective layouts while emphasising on key words is both a creative and recognisable characteristic. She highlights various phrases and words by enlarging them and changing their colours to make them stand out. Tanamachi also has a way with framing her type and adding additional drawings around her work to make it presentable and attractive – both as a piece of graphic design and promotional text.



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