Promotional Flyers Research

design, promotional flyers, Research, U34_U51, U_5

One of our next projects is on promotional flyers. Here are some good examples of promotional posters that use photo manipulation, photography and photo compositing. All of these are most likely to have been edited in Photoshop.

1) Motion Theatre 

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I love how the figure’s movement in the photograph has been enhanced by the typography and graphics added. Parts of the ballerina have been covered by the text, making the letters more integrated into the overall design. The shadow of the ballerina on the heading title really gives a sense of depth and make the words look more 3D than 2D. This really punctuates the idea of movement in the design as everything is standing out, even the type. The entire piece is like a freeze frame, capturing the moment of action.

The hierarchy of information is shown very clearly though the order of the words and the size of the text, with the name of the ballet ‘PINA’ being at the top with the largest text size. As the eye moves its way down the poster, it is literally drawn to the words, ‘Motion Theatre’ at the bottom with the use of the white line graphics. The overall layout is the Z layout because of how the text reads and follows throughout the design, from the header, to the dancer and graphics, to the brand name a the bottom.

The grey background helps the white, bold type to stand out. The colour scheme is neutral, with shades of turquoise  blue and skin-tone light brown, and is used effectively in the design, with blue and white being the accented colours.

The light source is in the top left of the photograph, illuminating the left side of the dancer and allowing there to be a shadow on the text behind her. It also makes her look more dramatic as the bold shadows created by the light makes it resemble a theatre stage; the spot light being on her.

The white lines that were added in Photoshop all eventually reach a sort of perspective point about the brand name, making the dancer seem as if she’s jumping out from the text. The geometric shapes that fit around her tutu adds a lot of interest to the design. The designer could have just left it, but with this included it really makes the design unique and more modern and sleek. At the same time, it doesn’t obstruct the photo or take away focus on the other elements; it rather enhances them instead.

2) VARG EYEWEAR

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The composition of this design for a stylish eyewear company is an interesting one. With the focus of the photo in the upper left corner and the text in the lower right one, I think that the closest layout to this would be the rule of thirds. There isn’t something in every third, but you can see that as the eye moves from the top to bottom, the top third mostly consists of the photo. As you move downwards, the photo gradually gets cut thanks to the V shape that mimics that of the V in the brand name, eventually revealing the text at the bottom and the brand name. It’s really cool to see how the letter shape is used in the composition to effect how you view the design. It’s also nice to see that the iconic extra stem in the brand’s V doesn’t obstruct the main facial features of the man in the photo, allowing the larger part of the it to include the lenses and main frame of the glasses.

The colours in everything apart from the photo is in black and white, allowing the colours photo to stand out and draw attention. The slight filter or editing done to the photo makes it resemble that of filters popularly used today, making the image warm and almost a golden kind of sepia. Topped with the high-resolution photo and effective use of blur and focus, it really conveys the notion of quality to its audience.

The typography is modest, subtle and professional. The font size allows most of the attention to be drawn to the visual elements of the design and don’t distract the viewer too much. The font itself is sans-serif, modern and stylish. The simplicity of the text emphasises the standard of the company and gives an impression of a refined and classy brand.

3) SIRI/B/LONVIK

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I really like the use of circular elements in this design. The way the designer has integrated circle components like the pie chart effect in the centre and the globe in the lower left corner is really clever and very effective. The layout of the overall design is the Z layout, with some text at the top and bottom of the design allowing focus to the visual parts.

I like how this designer has cut, pasted and positioned photographs to fit with the other graphics. The photos themselves are appropriate to the context of the design and show how the designer works and the things that are involved in her work, as well as creatively telling us more about her such as her location. The pie chart gives us even more information on how much time or effort is involved with every part of her work (photography, digital editing and sketching). These graphics not only fit with the colourful colour scheme, but are also rather subtle with their thin lines and help frame the photograph cut-outs.

This designer has also considered a hierarchy for her information. The “Hi There” greeting at the top is the largest sized text in the entire page and is also heavily bolded, making it the first thing the viewer sees. The photo of the designer is placed to the left of it, helping the viewer familiarise with who the flyer is about. Then, the main focus of the image is placed in the centre, before having details such as the contact information at the bottom.

Some of the text has been manipulated to fit the circular parts of the design, like the “Find Me Here” text that wraps around the globe. The various fonts used overall are all sans-serif, giving it an organised and clean presentation that’s modern and easy to read.

The colour scheme is very colourful and fun, put against a white background makes it look like it’s on a whiteboard or piece of paper. The colours around the photo of the designer helps contrast the white background of the photo making her very clear and easy to see. Even the designer herself is dressed in a vibrant orange! The colours are playful and convey imagination and creation to the viewer.

I love how the graphics play along with the actual content of each design, interacting with the photographic elements and enhancing the overall presentation of the promotional piece.

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